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  • Online Shopping: Antecedents of Attitude, Intention and Use

    Schneider Wilnei Aldir, Tezza Rafael
    11-25

    Article ID: 2613
    2014  (Abstract) 474  (Download)

    Abstract: Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years. The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce. A systematic search... More

    2021-02-09
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