Yang A, Shim K. Antecedents of Microblogging Users’ Purchase Intention Toward Ce-lebrities’ Merchandise: Perspectives of Virtual Community and Fan Economy . j. of psychol. res. [Internet]. 2020 Apr. 30 [cited 2024 Apr. 29];2(2):11-26. Available from: https://journals.bilpubgroup.com/index.php/jpr/article/view/1646