Palmer, Roger, Henley Business School, University of Reading, Greenlands, Advising Faculty of the Doctoral Program Marketing & Reputation, Henley-on-Thames, Oxfordshire RG9 3AU, UK, United Kingdom
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Journal of Sustainable Business and Economics Vol. 5 , Iss. 3 (July 2022) - Article
Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships
Abstract pdf