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Abstract:
Companies differ in their motivation to corporate social responsibility (CSR) practices, with some companies taking a genuine, altruistic approach and others preferring an opportunistic approach (and attempting to mimic the former). If consumers can distinguish them, they will eventually reward the altruistic (being willing to pay more) and penalize the opportunistic ones. This paper performs... More
Abstract:
The African government has implemented measures to sustain an investable economic downturn as it navigates the fiscal effect of the viral spread of coronavirus disease 2019 (COVID-19). Consequently, commercial banks in Africa have come hand in hand toward support of SMEs activities by increasing their borrowing power and reducing interest rates. Despite all these measures... More
Abstract:
Purpose: The article examines the role of digital and, in particular, social media in business-to-business marketing in the international software industry. The authors responded to calls for empirical research on how these media impact buyer-vendor relationships and the conjunction of the marketing and sales processes, particularly the distribution of complex software solutions. This paper develops a... More
Abstract:
The study examined the implication of a decentralized Value Added Tax system for states in Nigeria. It is a theoretical presentation that made is made of journals, articles, and data from the National Bureau of Statistics (NBS) accessed on Google Scholar Websites. A total of eighty (80) articles were accessed. Results from a theoretical review... More