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  • Data Driven Customer Segmentation for Vietnamese SMEs in Big Data Era

    Pham Thi Tam, Duong Minh Son, Trinh Le Tan, Hoang Ha
    33-43

    Article ID: 3553
    804  (Abstract) 382  (Download)

    Abstract: Almost Vietnamese big businesses often use outsourcing services to do marketing researches such as analysing and evaluating consumer intention and behaviour, customers’ satisfaction, customers’ loyalty, market share, market segmentation and some similar marketing studies. One of the most favourite marketing research business in Vietnam is ACNielsen and Vietnam big businesses usually plan and adjust marketing... More

    2021-08-20
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