Comparisons of Undergraduate Business Administration Education in Greater Bay Area, China


  • Xuemei Wu Beijing Normal University, China City University of Macau, China



Business administration education plays an important part in supporting the development of business industry and ensuring the ongoing supply of qualifed human resources to meet the demanding industry requirements. However, the dramatic growth of the economy has not been accompanied by an adequate response from the education system. It is therefore, necessary to review the existing business administration programs. This paper will make a comparison of the current undergraduate programs in Business Administration in Guangdong-Hong Kong-Macao Greater Bay Area in the six dimensions: curriculum and instruction; strategic planning; administrative management; faculty; student achievements; and resources. Suggestions for the further development of Business Administration programs in the bay area will then be proposed.


Greater Bay Area, Business administration education, Quality of educational programs


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Article Type

Research Article