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Yang, Aoyi, Faculty of Arts, School of Culture and Communication, University of Melbourne, Parkville VIC 3010, Australia, Australia
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Journal of Psychological Research Vol. 2 , Iss. 2 (April 2020) - Article
Antecedents of Microblogging Users' Purchase Intention Toward Ce-lebrities' Merchandise: Perspectives of Virtual Community and Fan Economy
Abstract PDF cover letter