Predicting on Chinese Consumers’ Organic Wine Purchase Intention

Authors

  • Xueying Liu Civil Aviation University of China, Tianjin, 300300, China

DOI:

https://doi.org/10.30564/jesr.v3i4.2267

Abstract

There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’ willingness on organic wine purchase. Based on the TRA and TPB, combine with SCT, a conceptual model is established to solve research problems.

Keywords:

Chinese consumer; Organic wine; Purchase intention; TRA; TPB; SCT

References

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Issue

Vol. 3 , Iss. 4 (October 2020)

Article Type

Articles

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