Journal of Economic Science Research has discontinued from 2023
2023-01-31
Journal of Economic Science Research
ISSN: 2630-5240 (Online)
Vol. 5 , Iss. 2 (April 2022)
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Articles
A Study on Brand Personality of Coastal Tourism Destinations: Text Mining Approach
18-29
Article ID: 4775 DOI：https://doi.org/10.30564/jesr.v5i2.4775
172 (Abstract)
141 (Download)
Abstract:
As the core element of the brand, brand personality is closely related to the personality of tourists. Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness. Through text analysis, the content of the online review content of three coastal tourist destinations in Yalong Bay, Silver Beach, and Gulangyu... More
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Articles
The Impact of COVID-19 on Informal Employment and the Measures Taken by the Chinese Government: The Analysis of Street Vending Economy in Nanjing
13-17
Article ID: 4495 DOI：https://doi.org/10.30564/jesr.v5i2.4495
173 (Abstract)
128 (Download)
Abstract:
To revitalize Chinese economic activities under the influence of the pandemic, the Chinese government adjusts the policies and attitudes about street vending. Taking Nanjing as a typical example of a city of street vending, the paper expounds in-depth on the positive impact of street vending on the economy after the pandemic. Meantime, it also describes... More
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Reviews
Government Intervention and Support on Smes Firm Performance
1-12
Article ID: 4276 DOI：https://doi.org/10.30564/jesr.v5i2.4276
599 (Abstract)
341 (Download)
Abstract:
The small and medium enterprise firms are renowned for improving the nation’s economy through the provision of job opportunities for its populace, improving the financial and investment status of the countries and provision of innovative products that meets the need of the people. SMEs are key players in the economy, through sustainable development goals (SDGs)... More