Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai


  • Yuxiang Zheng School of Economics and Management, Shanghai Maritime University, Shanghai, 201306, China
  • Xiu Chen School of Economics and Management, Shanghai Maritime University, Shanghai, 201306, China



The ocean has become a new theme of the world economic competition. The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy. As a leading industry of marine economy, marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development. The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry. Shanghai, located in the center of Yangtze River Delta, is one of the most developed regions in China. However, with the increasing competition in the tourism market, the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai, and probes into the specific countermeasures for the upgrading of its products, so as to promote the high-efficiency development of marine economy in Shanghai.


Marine tourism, Marine tourism products, Product upgrading, Shanghai


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