Investigation and Analysis of the Current Situation of New Media Marketing in Small and Medium-sized Enterprises

Authors

  • Ziqi Liu Mahidol University

DOI:

https://doi.org/10.30564/jesr.v5i4.5257

Abstract

With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.

Keywords:

Small and medium-sized enterprises; Market competition Marketing strategy; Marketing mix; Countermeasure and suggestion

References

[1] Song, Q.P., 2015. Analysis of New Media Marketing Strategy for SMEs. Modern Marketing: Academy Edition. (1), 2.

[2] Yan, X., 2013. Investigation and analysis of the current situation of new media marketing for SMEs. Market Research. (9), 2.

[3] Ouyang, M., Yang, H., Wu, Q., et al., 2022. Investigation and analysis of network marketing of small and medium-sized enterprises in the new media era-taking Changbei Economic Development Zone in Nanchang as an example. Straits Science and Technology and Industry. 35(7), 4.

[4] Song, Q.P., 2016. Research on the current situation and strategy optimization of new media marketing for SMEs-taking SMEs in Dongguan as an example. Journal of Taiyuan City Vocational and Technical College. 000(003), 173-175.

[5] Zheng, X., 2021. Exploration of new media marketing strategy under the internet thinking mode. SME Management and Technology.

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Issue

Vol. 5 , Iss. 4 (December 2022)

Article Type

Articles

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