Thinking about Mode of Explosive Products


  • Huayong Liu Xiaomi Inc.



The development of businesses in the Internet era has shifted from channel to scale, to users and word of mouth. By utilizing the fans economy, the mode of explosive products has become an effective mode for focusing on core products, efficiently detonating the market, quickly acquiring users, and realizing enterprise development. This paper conducts pertinent analysis and research. It discusses how to distinguish between explosive products, explosive products, and explosive products, as well as the relevant capabilities required to build explosive products. Finally, in conjunction with the current situation, it discusses how to establish a mode of explosive products for enterprises in order to realize enterprise growth and profit.


Mode of explosive products, User insight, Word of mouth marketing, Fans economy


[1] Li, Q.L., 2018. Exploratory Products Marketing. Tianjin: Tianjin Science and Technology Press.

[2] Lei, J., Xu, J.Y., 2022. Xiaomi’s Entrepreneurship Thinking. Beijing: CITIC Press.

[3] Jin, C.D., 2016. explosive products Strategy. Beijing: Beijing United Publishing Company.

[4] Yang, Y.H., 2022. Reconstructing the Four Laws of Exploratory Products. Sales and Market. (02), 92.

[5] Chen, J.Q., 2018. The Pain Point Law of Exploratory Products Marketing. Manager. (11), 26.



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