Schneider Wilnei Aldir
College of Administration and Economic Science, Santa Catarina State University - ESAG/UDESC, Florianópolis, SC,
88035-001, Brazil
Tezza Rafael
College of Administration and Economic Science, Santa Catarina State University - ESAG/UDESC, Florianópolis, SC,
88035-001, Brazil
Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years. The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce. A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected. Reference models were prepared based on a classification of the concepts found. This article reports only the concepts that displayed statistical significance in the studies analyzed. Finally, we suggest new studies that can be conducted.
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