Tareque Rahaman
Department of Textile Engineering, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
Tarekul Islam
Department of Textile Engineering, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
This research work was intended to analyze the unleashed issues related to apparel trade during COVID-19 pandemic & made an attempt to find the best possible responses to uphold marketing campaigns during & after the pandemic situation. Apparel industries in Asia, the largest global hub of both the textile & apparel import-export trade have been severally damaged by the COVID-19. Over the last one year, the global community had already realized the fact that how pandemic situation disrupted the supply chain management of textile, apparel & fashion manufacturing industries throughout the world. Bangladesh, one of the top ranked garments exporter countries have been facing the burning bridges, due to the scarcity of raw materials & gradual cancellation export orders. The contribution of the apparel industry is more significant for the socioeconomic growth of a 3rd world countries like Bangladesh, just because apparel contributes almost 84% of its total export income with the involvement of 4.5 million people approximately. The following research paper conveys a three-fold story. In the very beginning portion, there are some reviews & analysis of the overall scenarios of the COVID-19 pandemic with presence of several business reports, academic journals, market research, manufacture's opinions & stakeholders' strategies. The second phase of the research work forecasts the possible responses need to be projected during & after the pandemic situation. Finally, this study predicts an ideal footprint to cope up with similar sort of situations in the future.
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Copyright © 2021 Author(s)
This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.
