Jênifer Ribeiro Dona
Federal University of Rio Grande do Sul, Brazil; Mãos Verdes Work Cooperative, Brazil
Istefani Carisio de Paula
Federal University of Rio Grande do Sul, Brazil; Intelligence core for projects and systems research group, Brazil
Alceu Terra do Nascimento
Mãos Verdes Work Cooperative, Brazil
Aline Cafruni Gularte
Federal University of Rio Grande do Sul, Brazil; Intelligence core for projects and systems research group, Brazil
Brazilian public managers have been structuring and updating policies to support workers’ employment and income strategies. However, when the vulnerable individual has social, emotional, or technical limitations, success in this operation becomes uncertain. This research aim was to propose a methodology to identify profiles in vulnerable populations, viewing to promote the efficient elaboration of employment and income strategies. The unit of analysis was vulnerable population of waste pickers, in a large city from South Brazil, in the scope of a municipal program named "All of us are Porto Alegre". A literature review allowed the identification of tools from marketing, economy and design adequate to profile analysis. A workshop with social educators responsible for giving support to the individuals. Insights from workshop and the literature allowed the proposition of a methodology including cluster analysis and the creative tool named personas. The methodological approach suggests it is adequate in confirming the differences in profiles. The theoretical contribution lies in the use of quantitative-creativity tools to support policymaking. The practical contribution is to provide consistent information for governmental decision-making at the labor access market.
[1] Boissay,Frederic;Rungcharoenkitkul,Phurichai.(2020) Macroeconomic effects of Covid-19: an early review. BIS Bulletins 7, Bank for International Settlements. Available at: < https://www.bis.org/publ/ work932.pdf> .
[2] Goldberg, Pinelopi Koujianou; Reed, Tristan. (2020) The Effects of the Coronavirus Pandemic in Emerging Market and Developing Economies: An Optimistic Preliminary Account. Brookings Papers on Economic Activity. 161-211.
[3] Alcántara-Ayala, Irasema.(2002) Geomorphology, Natural Hazards, Vulnerability and Prevention of Natural Disasters in Developing Countries. Geomorphology,47(2):107-124.(https://doi.org/10.1016/S0169-555X(02)00083-1).
[4] Barroca,B.;Bernardara,P.;Mouchel,J.M.; Hubert, G. (2006) Indicators for identification of urban flooding vulnerability. Natural Hazards and Earth System Science 6:553-561. (https://doi.org/10.5194/ nhess-6-553-2006).
[5] Brazilian Ministry of Labor and Employment (2007) Methodology for the construction of vulnerability indicators. SPPE: DIEESE.
[6] Economic Commission for Latin America and the Caribbean-ECLAC (2017). Indigenous people, black people and women are more affected by poverty and unemployment in Brazil. Available at: . [Accessed on March 22, 2017].
[7] Araújo, Tarcisio Patrício; Lima, Roberto Alves (Org.) (2001). Essays on the Labor Market and Employment Policies. Recife: University of UFPE.
[8] Marino, Danilo. N. C. (2015). Public policies for employment, work and income and targeted productive microcredit. UGT Institute for Higher Studies. 1 – 3.
[9] Voigt, Leo. (Org.) (2016) All of us are Porto Alegre: recycling inclusion program. Porto Alegre: City Publisher.
[10] Ipea - Institute for Applied Economic Research. (2006) Brazil: the state of a nation - labor market, employment and informality. Ipea.
[11] De Sousa, Marcelo Alvares. (2016) The Collapse of Employment Policies in Brazil: causes and perspectives. In: Giovanni Boaes; Flávia Ferreira Pires. (Org.). Politics & Work Journal of Social Sciences, (44): 283-298.
[12] Azeredo, Beatriz; Ramos, Carlos Alberto. (2009). Public employment policies: experiences and challenges. Planning and public policies, (12).
[13] Machado, Danielle Carusi; Neto, João Hallak. (2011) Active and passive labor market policies: current panorama. Center for Studies on Inequality and Development-CEDE. Text for Discussion, (39).
[14] Da Silva Bispo, Fabiana Carvalho. (2015) Professional training and citizenship: PRONATEC's contribution. XII Symposium on Excellence in Management and Technology.
[15] Amorim, Mário Lopes; Vasconcelos, Ricardo Afonso Ferreira de. (2015) Professional education under the business logic of Lula and Dilma's neodevelopmentalism: the PNE and Pronatec. National Colloquium - The production of knowledge in Professional Education.
[16] Feres, Marcelo Machado. (2015) Pronatec's contribution to the expansion of Brazilian professional education. Center for Management and Strategic Studies–Cgee. Map of professional and technological education: international experiences and Brazilian regional dynamics.
[17] Pando, Daniel Abraham. (2013) Brief history of standardization. Test Magazine, 1 (2): 16-20.
[18] Souza, Lucas Lopes Ferreira; De Freitas, Ana Augusta Ferreira. (2016) Review of Brazilian scientific production in market segmentation. Management Sciences, 18 (45): 96-108.
[19] Bevilacqua, Solon. (2013) Segmentation from the specific non-observable bases of the product and the joint use of multivariate techniques: the case study of the multipurpose vehicle. Electronic Journal of Administration, 19 (2).
[20] De Paula, IC; Echeveste, MES; Silveira, MM; Caten, CS. (2016) Multivariate statistical analysis in NPD: The contribution of CHAID for market targeting and customization of a sustainable product. Portland International Conference on Management of Engineering and Tecnology 2016: Technology Management for Social Innovation.
[21] Echeveste, MES; De Paula, IC; Silveira, MM; Marx, AM. (2013) Multivariate analysis applied in the initial phase of the development of a new ecofriendly product. 2013 Proceedings of PICMET '13: Technology Management in the IT-Driven Services (PICMET).Available at:<https://ieeexplore.ieee.org/document/6641823> .
[22] Pena, Rodolfo F. Alves. (2019) “Economically Active Population – EAP”. Available at: [Accessed on May 21, 2019].
[23] Campos, Laila Luana. (2016) Analysis of the economically active population in Brazil: comparative study of the sexes, from 2005 to 2015. 2016. 46 f. Course Conclusion Paper (Graduate in Statistics) – Federal University of Uberlândia.
[24] Reis, Paulo Ricardo Da Costa; Silveira, Suely de Fátima Ramos; Rodrigues, Pedro Eni Lourenço. (2012) Impacts of the National Irrigation Policy on the socioeconomic development of the Northern region of Minas Gerais: an evaluation of the Gorutuba Project. Journal of Public Administration, 46 (4): 1101-1130.
[25] Bürdek, Bernhard E. (2010) Design-history, theory and practice of product design. Publisher Blucher.
[26] De Souza, Caroline Battistello Cavalheiro; Savi, Raphael. (2015) User-centric design and the design of educational solutions. E-Tech Magazine: Technologies for Industrial Competitiveness, 33-52.
[27] Hair, Joseph F.; Black, William C.; Babin, Barry J.; Anderson, Rolph E.; Tatham, Ronald L. (2009) Multivariate data analysis. 6th Edition. Bookman Publisher.
[28] Costa, Nilson Luiz; Costa, Viviane Ottonelli; De Mattos, Carlos André Corrêa; Teixeira, Olívio Alberto; Flores, Antônio Joreci; De Oliveira, Gabriel Nunes. (2017) Human capital and economic development in Rio Grande do Sul: a multivariate approach. Development in Question, 15 (38): 380-402.
[29] Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; De Azevedo, Marcia Carvalho; Noffs, Lilian De Marche. (2016) Perceived Usability and Course Characteristics in the Evaluation of the Free Software Education Program with the support of Multivariate Data Analysis. Management & Technology Magazine, 16 (3): 58-83.
[30] Damasceno, Deangelis; Toledo, Thiago G.; Godinho, Mariana S.; Da Silva, Cassiano P.; De Oliveira, Sérgio B.; De Oliveira, Anselmo E. (2015) Multivariate image analysis in chemistry: an experiment to determine the pH of drinking water. New Chem. 38 (6): 836-841. (http://dx.doi.org/10.5935/0100-4042.20150082).
[31] Monteiro, Carlos Sérgio Melo Do Rêgo; Silva, Bruno Rodrigues; Ladeira, Rodrigo. (2010) Food retail strategies: a study with factorial and cluster analysis. Management & Planning-M&P, 9 (2).
[32] Silveira, Manoel Mendonça. (2010) Strategies for applying multivariate statistical analysis in the development of new products. Available at: < http:// hdl.handle.net/10183/28793>.
[33] Moori, Roberto Giro; Marcondes, Reynaldo Cavalheiro; Ávila, Ricardo Teixeira. (2002) Cluster analysis as a support tool for improving the quality of customer services. Journal of Contemporary Administration, 6 (1): 63-84.
[34] Vicini, Lorraine; Souza, Adriano Mendonça. (2005) Multivariate analysis from theory to practice. CCNE, 32. Available at: < http://w3.ufsm. br/adriano/livro/Caderno%20dedatico%20multivariada%20-%20LIVRO%20FINAL%201.pdf>.
[35] Agner, Luiz Carlos; De Moraes, Anamaria. (2018) User-centric design and client-organization dialogue through web interfaces. Senac Technical Bulletin, 28 (1): 24-33.
[36] Filgueiras, Lucia; Aquino Jr., Plinio; Sakai, Rodrigo; Gregório Filho, Álvaro; Torres, Carlos; Barbarian, Iara. (2005) Personas as a model for e-government service users. In: Proceedings of the 2005 Latin American conference on Human-computer interaction. ACM, 319-324.
[37] Grudin, Jonathan; Pruitt, John. (2002) Personas, participatory design and product development: An infrastructure for engagement. In: Proc. PDC. (7).
[38] Cooper, Alan. (2004) The inmates are running the asylum: Why high-tech products drive us crazy and how to restore the sanity. in Sams Publishers.
[39] Fillos, Leoni Malinoski; Bednarchuk, Joanice Zuber; Zen, Priscilla Dombrovski; Nadal, Karla; Burak, Dionysus. (2012) A discussion of the methodological aspects of investigations in mathematical modeling at the Xi Eprem. Seminar on Education Research in the South Region, 11.
[40] De Miranda, Silvana Maria; De Souza Pires, Maria Marlene; Nassar, Silvia Modesto. (2009) Construction of a scale to assess medical students' attitudes. Brazilian Journal of Medical Education, 33 (1): 104-110.
[41] De Chiara, Márcia; Gavras, Douglas. Without qualification, part of Brazilians cannot occupy basic positions. (2019) The State of São Paulo. Available at: <https://economia.estadao.com.br/noticias/ geral,sem-qualificacao-parte-dos-brasileiros-naoconsegue- Ocupar-vagas-basicas, 70002852842 > [Accessed on October 10th of 2019].
