Haichao Wu
School of Economics and Management, Foshan University, Guangdong, 528000, China
Lan Luo
School of Economics and Management, Foshan University, Guangdong, 528000, China
Yingshan Zeng
School of Economics and Management, Foshan University, Guangdong, 528000, China
Rudan Wang
School of Economics and Management, Foshan University, Guangdong, 528000, China
Yue Zhang
School of Economics and Management, Foshan University, Guangdong, 528000, China
Chien Chi Chu
School of Economics and Management, Foshan University, Guangdong, 528000, China; Research Center for Innovation and Economic Transformation and Upgrading of Social Science Research Base, Foshan University, Guangdong, 528000, China
All the way in the “area”, “comprehensive economic partnership agreement” (RCEP), Association of Southeast Asian Nations (ASEAN) free trade area, the main economic corridor construction under the background of success, the mainland and Taiwan of China and southeast Asia has established the important relations of cooperation, industries are beginning to consider labor costs, raw materials, using the regional to invest policy and market comparative advantage. This paper starts from the investigation of Topline’s core competitiveness in China and Myanmar, and focuses on the analysis of lingerie industry in China and Myanmar, and the analysis of women’s underwear industry from the perspective of global value chain (GVC). Through the data analysis of the questionnaire survey, this paper summarizes the problems existing in the current situation of the industry, uses the intermediary analysis to analyze the correlation between the two variables, reveals the role of the core competitiveness of enterprises, and uses the GVC theory to analyze the problems existing in the industry of enterprises and their causes. According to relevant theories, the optimization path of enterprise value chain is put forward.
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Copyright © 2022 Haichao Wu, Lan Luo, Yingshan Zeng, Rudan Wang, Yue Zhang, Chien Chi Chu
This is an open access article under the Creative Commons Attribution 4.0 International License.
