Loso Judijanto
Public Policy Research, IPOSS (Indonesia Palm Oil Strategic Studies), Jakarta 10220, Indonesia
The global palm oil industry continues to face persistent negative campaigns, often framed around environmental degradation, human rights concerns, and sustainability failures. Despite various corrective efforts, such as Roundtable on Sustainable Palm Oil (RSPO) certification and deforestation-free commitments, these narratives remain dominant, particularly in Western consumer markets. This study was conducted to examine how the absence of a unified communication strategy among palm oil stakeholders has contributed to the longevity and strength of these negative perceptions. This research employs a qualitative approach, utilizing the Systematic Literature Review (SLR) method, which is designed in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol. Data collection was carried out through a structured search within the ScienceDirect database, focusing on peer-reviewed research articles published between 2022 and 2025. A total of 41 articles met the inclusion criteria after screening for relevance, publication type, time frame, and open-access availability. Thematic analysis was applied to identify key patterns related to stakeholder narratives, communication gaps, and strategic messaging. The findings indicate that a fragmented communication ecosystem among producers, processors, regulators, and certification bodies has significantly weakened the industry's ability to counter external criticisms. In contrast, unified messaging strategies were found to be more effective in shaping public perception and influencing policy responses. The study concludes that alignment in stakeholder narratives is essential for reputational resilience. Future research should explore collaborative frameworks and institutional mechanisms that can foster unified storytelling across the global palm oil supply chain.
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