Congratulations to Professor Jianping Guo as a Clarivate Analytics Highly Cited Scientist in 2024!
2024-11-27
The Impact of Public Investments on the Development of Sustainable Tourism in The Sharr Mountains Region
Authors
-
Alberta Tahiri
Faculty of Management in Tourism, Hospitality and Environment University “Haxhi Zeka”, Peja, Rr. UÇK. Peje, 30000, Republic of Kosovo
-
Mimoza Luta
Faculty of Business, University “Haxhi Zeka”, Peja, Rr. UÇK. Peje, 30000, Republic of Kosovo
DOI:
https://doi.org/10.30564/jees.v7i1.7619Abstract
The study aims to identify and analyze the perceptions and expectations of tourists regarding tourism development in the Sharr Mountains Region. In the Sharr Mountains Region, sustainable tourism is another opportunity for economic growth, cultural integrity, and environmental conservation. Public investments are vital in enhancing this investment as they help to develop infrastructure, promote businesses, and even promote environment-friendly activities. The research seeks to understand the relationship between public investments and investments in sustainable tourism in the Sharr Mountains region, focusing on the direct and indirect relational aspects of the economy, conservation, and the people. Key questions, address their expectations from public investment, infrastructure improvements, involvement of local authorities and the community, as well as concerns regarding the potential negative impact of tourism on the natural environment and local culture. The methodology of this study includes in-depth research through the quantitative method. Based on the results of data analysis, recommendations include improving tourism infrastructure, increasing awareness of environmental impact, and developing environmental education programs for tourists. Among the proposed actions is the improvement of cooperation between local authorities, the local community, and the private sector for the sustainable development of tourism in the Sharr Mountains Region. Finally, this study provides an essential contribution to the understanding of the expectations, evaluations, and impacts of tourists in this region, defining the key points of sustainable tourism development.
Keywords:
Environmental Impact; Local Community; Local Authorities; Sustainability; TourismReferences
[1] Gossling, S., Hall, C.M., Scot, D., 2013. Tourism and water. Channel View Publications: Bristol, UK. pp. 1–245.
[2] Mihalic, T., 2016. Sustainable-Responsible Tourism Discourse-Towards “Responsustable” Tourism. Journal of Cleaner Production. 111(part B), 461–470. DOI: https://doi.org/10.1016/j.jclepro.2014.12.062
[3] Aaker, J.L., 1999. The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research. 36(1), 45–57.
[4] Creswell, J., 2009. Research Design: Qualitative, Quantitative and mixed methods approaches, 3rd ed. Sage Publications: Thousand Oaks, CA, USA. pp. 1–270. Available from: https://www.ucg.ac.me/skladiste/blog_609332/objava_105202/fajlovi/Creswell.pdf
[5] Weaver, D., Lawrton, L., 2014. Tourism management, 5th ed. John Wiley & Sons: Milton, QLD, Australia. pp. 1–600.
[6] Giaoutzi, M., Nijkamp, P. (Eds.), 2017. Tourism and Regional Development: New Pathways. Routledge: London, UK. pp. 1–322.
[7] World Tourism Organization. 2015. United Nations declares 2017 as the International Year of Sustainable Tourism for Development. UNWTO. Available from: https://www.unwto.org/archive/global/press-release/2015-12-07/united-nations-declares-2017-international-year-sustainable-tourism-develop
[8] Enright, M.J., Newton, J., 2004. Tourism destination competitiveness: A quantitative approach. Tourism Management. 25(6), 777–788. DOI: https://doi.org/10.1016/j.tourman.2004.06.008
[9] Uncles, M.D., Dowling, G.R., Hammond, K., 2003. Customer loyalty and customer loyalty programs. Journal of Consumer Marketing. 20(4), 294–316. DOI: https://doi.org/10.1108/07363760310483676
[10] Garrett, T., Klonoski, R., 2007. Business Ethics, 3rd ed. Prentice Hall: Englewood Cliffs, NJ, USA. pp. 50–75.
[11] Kim, L.H., Kim, D.J., Leong, J.K., 2005. The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online. Journal of Hospitality & Leisure Marketing. 13(2), 33–53. DOI: https://doi.org/10.1300/J150v13n02_04.
[12] Alegre, J., Cladera, M., 2010. Analyzing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing. 43(5/6), 670–685.
[13] Gallarza, M.G., Saura, I.G., Garcia, H.C., 2002. Destination image: Towards a conceptual framework. Annals of Tourism Research. 29(1), 56–78.
[14] Hall, C.M., Page, S.J., 2014. The Routledge handbook of tourism in Asia. Routledge: London, UK. pp. 1–416.
[15] Hoffman, K.D., Bateson, J.E.G., 2017. Essentials of services marketing. Dryden Press: Boston, MA, USA. pp. 100–120.
[16] Prebensen, N.K., Woo, E., Chen, J.S., et al., 2013. Motivation and Involvement as Antecedents of the Perceived Value of the Destination Experience. Journal of Travel Research. 52(2), 253–264. DOI: https://doi.org/10.1177/0047287512461181
[17] Paudel, B., Wang, Z., Zhang, Y., et al., 2021. Climate Change and Its Impacts on Farmer's Livelihood in Different Physiographic Regions of the Trans-Boundary Koshi River Basin, Central Himalayas. International journal of environmental research and public health. 18(13), 7142. DOI: https://doi.org/10.3390/ijerph18137142
[18] Sparks, B.A., Browning, V., 2011. The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management. 32(6), 1310–1323.
[19] Alegre, J., Tahiri, A., Kovaçi, I., et al., 2022. Sustainable Tourism as a Potential for Promotion of Regional Heritage, Local Food, Traditions, and Diversity-Case of Kosovo. Sustainability. 14, 12326.
[20] Wang, Y., Davidson, M.C.G., 2010. Pre-and post-trip perceptions: an insight into Chinese package holiday market to Australia. Journal of Vacation Marketing. 16(2), 111–123.
[21] Nepal, S. K., Chipeniuk, R., 2005. Mountain tourism: Toward a conceptual framework. Tourism Geographies. 7(3), 313–333.
[22] Salukvadze, G., Michel, A.H., Backhaus, N., et al., 2024. From Tradition to Innovation: The Pioneers of Mountain Entrepreneurship in the Lesser Caucasus. Mountain Research and Development. 44(3), R14–R21.
[23] Meyer-Cech, K., Pröbstl, U., 2006. Sustainable Tourism in Mountainous Regions. WIT Transactions on Ecology and the Environment. 97(11), 221–232. DOI: https://doi.org/10.2495/ST060221.
[24] Bujdoso, Z., Dávid, L.D., 2013. Extreme sports and other activities in tourism with special regard to the Mátra Mountain. Journal of Physical Education and Sport. 13(1), 39–45.
[25] Nimani, P., Maloku, A., Avdija, S., 2023. The impact of the Auditor General on public administration control [Special issue]. Corporate Law & Governance Review. 5(2), 156–163. DOI: https://doi.org/10.22495/clgrv5i2sip2
Downloads
How to Cite
Tahiri, A., & Mimoza Luta. (2025). The Impact of Public Investments on the Development of Sustainable Tourism in The Sharr Mountains Region. Journal of Environmental & Earth Sciences, 7(1), 457–470. https://doi.org/10.30564/jees.v7i1.7619
Issue
Article Type
Article
License
Copyright © 2025 Alberta Tahiri, Mimoza Luta
This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.
