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Unveiling the Dynamics of Sociolinguistics, Understanding Language in Social Contexts, Artificial Intelligence Effect

Authors

  • Sarjan Islam Sadigova Email ORCID

    Department of English Language and Translation, Faculty of Foreign Languages, Nakhchivan State University, University Campus, Nakhchivan AZ7012, Azerbaijan
  • Gunel Mamadova Mahammad ORCID

    Department of Primary Education Pedagogy, Faculty of Primary Education, Azerbaijan State Pedagogical University, 34 Uzeyir Hajibeyov St., Baku AZ1000, Azerbaijan
  • Leyla Nazir Nazirzada ORCID

    Department of Humanities, Azerbaijan State University of Economics (UNEC) Street İstiqlaliyyat, 6, Baku AZ100, Azerbaijan
  • Javahir Geyis Aghayeva ORCID

    Scientific Research Branches, The Military Institute named after Heydar Aliyev, Baku AZ1018, Azerbaijan
  • Dina Antar ORCID

    Department of Humanities and Social Sciences, School of Arts and Sciences, American University of Ras Al Khaimah, Ras al Khaimah P.O. Box 10021, United Arab Emirates
  • Naila Yusif Yusifova ORCID

    Department of Azerbaijani Language, Azerbaijan State University of Economics (UNEC) Street İstiqlaliyyat, 6, Baku AZ100, Azerbaijan
  • Farida Shahlar Shukurova ORCID

    Department of Foreign Language Teaching Methodology, Azerbaijan University of Languages, 134 Rashid Behbudov St, Baku AZ1014, Azerbaijan
  • Pankaj Kalita ORCID

    Department of English, Sibsagar University, Joysagar, Sivasagar, Assam 785665, India
  • Reena Sanasam ORCID

    Department of Humanities and Social Sciences, National Institute of Technology, Silchar, Assam 788014, India

DOI:

https://doi.org/10.30564/fls.v7i12.11533
Received: 7 August 2025 | Revised: 29 August 2025 | Accepted: 9 September 2025 | Published Online: 5 November 2025

Abstract

This paper examines the evolving dynamics of sociolinguistics in the 21st century, focusing on how language reflects and shapes social realities in diverse societies, with a comparative lens on India and Azerbaijan. Both nations present postcolonial, multilingual, and digitally transforming complex linguistic ecosystems where power, identity, and tradition are encoded in language practices. By integrating traditional sociolinguistic theory with contemporary developments in Artificial Intelligence (AI), this research explores how technological mediation is reconfiguring linguistic hierarchies, access, and representation. The study adopts a comparative sociolinguistic methodology, combining ethnographic insights, AI-enabled linguistic corpus analysis, and critical discourse analysis of public and social media. It interrogates how variationist phenomena (e.g., code-switching, diglossia, lexical borrowing) operate across caste, ethnicity, and region in India, and across post-Soviet national identity formations in Azerbaijan. The impact of AI—particularly Natural Language Processing (NLP), machine learning-based dialect analysis, and voice recognition algorithms—is analyzed for its dual role: as a democratizing force in linguistic research and as a potential agent of linguistic erasure and bias. Drawing from scholars such as Labov, Hymes, Woolard, and Gikandi, the paper argues that AI tools are often trained on dominant linguistic codes, reinforcing existing inequalities. Language embodies not only communication but "a repository of memory and identity," which technology risks flattening through algorithmic standardization.

Keywords:

Linguistic Codes, Social Contexts, Artificial Intelligence, Ethnographic Insights, Language, Linguistic Norms

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2025 Vol.7 No.12

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Copyright © 2025 Sarjan Islam Sadigova, Gunel Mamadova Mahammad, Leyla Nazir Nazirzada, Javahir Geyis Aghayeva, Dina Antar, Naila Yusif Yusifova, Farida Shahlar Shukurova, Pankaj Kalita, Reena Sanasam

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