Values Visualisation in Cinematic Discourse

Authors

  • Yuliia Skrynnik

    Department of English Philology and Foreign Language Teaching Methods, Vasyl Karazin Kharkiv National University, Kharkiv 61022, Ukraine

DOI:

https://doi.org/10.30564/fls.v7i11.10533
Received: 16 June 2025 | Revised: 26 June 2025 | Accepted: 4 July 2025 | Published Online: 22 October 2025

Abstract

The article explores the representation of values within English feature cinematic discourse through the lens of the theory of values-based sociodiscourse. The research underscores the complexity of values transmission through various communicative channels within the cinematic medium of the film "Fly Me to the Moon (2024)",which represents the USA culture. The core human values such as hope for the better, persistence, adaptability, professional  dedication, teamwork, and repentance are visualised within the multisemioticity of cinematic discourse, as revealed through comprehensive analysis using methodological instruments including linguopragmatic approach and socio-semiotic dimensions of meaning-making. The research findings suggest that the amount of screen time allocated to each value significantly influences the employment of various communicative elements. Values like adaptability and  determination, which receive more screen time, benefit from a rich interplay of semiotic components, allowing for deeper audience engagement. In contrast, values like teamwork and trust, with less screen time, rely on concentrated uses of non-verbal and cinematic semiotic resources to convey their emotional significance. The results highlight the pivotal role of the verbal communicative component in articulating values such as hope for the better, employing rhetorical devices that resonate with the audience's aspirations. Conversely, non-verbal components effectively convey emotional depth, particularly for values like repentance and persistence.

Keywords:

Cinematic Semiotic Resource; Verbal; Non-verbal; Supra-verbal Communicative Component

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How to Cite

Skrynnik, Y. (2025). Values Visualisation in Cinematic Discourse. Forum for Linguistic Studies, 7(11), 798–816. https://doi.org/10.30564/fls.v7i11.10533

Issue

Vol. 7 , Iss. 11 (November 2025): In progress

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Article

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Copyright © 2025 Yuliia Skrynnik

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This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.