Perceptual-Figurative Concept «Moral Traits and Qualities of a Person’s Character»

Authors

  • Aiman Nurgazina

    Department of Theoretical and Applied Linguistics, Eurasian National University, Astana 101302, Republic of Kazakhstan
  • Klara Abisheva

    Department of Social, Humanitarian Sciences and Linguistic Disciplines, Turan-Astana University, Astana 010013, Republic of Kazakhstan
  • Gulzira Kenjetaeva

    Department of Foreign Philology, Eurasian National University, Astana 101302, Republic of Kazakhstan
  • Assel Baikadamova

    Department of Foreign Philology, Eurasian National University, Astana 101302, Republic of Kazakhstan
  • Zhanar Jambayeva

    Department of Theoretical and Applied Linguistics, Eurasian National University, Astana 101302, Republic of Kazakhstan

DOI:

https://doi.org/10.30564/fls.v7i3.8449
Received: 16 January 2025 | Revised: 4 March 2025 | Accepted: 5 March 2025 | Published Online: 19 March 2025

Abstract

The article is devoted to the study of the perceptual-imaginative concept, which gives an idea of positive and negative moral qualities of a person and the ethical evaluation of them. The conceptual space of this concept, which includes perceptual-verbal, figurative, ethical, evaluative, and nominative aspects, is considered. The aim of the article is to study the perceptual-imaginative concept, to identify and describe verbalized perceptual units in the process of sensual and artistic perceptions, and to find out the correlation of figurative meanings of taste vocabulary with the character of a person and his evaluation with the help of empirical methods. A complex method including a questionnaire survey, sociolinguistic survey, associative experiment, frame modeling, observation, statistical methods, and correlation analysis was used in the process of research. The following scientific results were obtained: the stages of ethical concept formation were revealed, its conceptual space was defined, and its components were analyzed: perceptual-verbal (which gives an idea about neurolinguistic mechanisms of taste, signifying the result of taste perception with the help of perceptual units); figurative (the formation of the figurative meaning of the perceptual concept with the help of metaphors is considered, and its anthropomorphic model is presented); evaluative (using empirical methods and correlation analysis). The results of the questionnaire and sociolinguistic survey are calculated using statistical methods. The novelty of the work consists in describing the formation of a multilevel perceptual concept, detailing its components, finding out the way of forming the figurative meaning of the concept, and describing the correlation of this meaning with the qualities of a person’s character and the ethical assessment given to him.

Keywords:

Perceptual-Image Concept; Verbalization; Anthropomorphic Model; Questionnaires; Sociological Survey; Statistical Method; Correlation Analysis

References

[1] Uryson, E.V., 2018. Problemy issledovaniya yazykovoj kartiny mira: analogiya v semantike. Yaziki slavyanskih kultur: Moscow, Russia. p. 224.

[2] Apresyan, YU., 1995. Obraz cheloveka po dannym yazyka: popytka sistemnogo opisaniya. In: Izbrannye trudy. YAzyki russkoj kul'tury. p. 224.

[3] Mondal, P., 2022. A unifying perspective on perception and cognition through linguistic representations of emotion. Front Psychol. 13, 768170. DOI: https://doi.org/10.3389/fpsyg.2022.768170.

[4] Guo, D.D., Xu, W.H., Ding, W.P., 2024. Concept-cognitive learning survey: Mining and fusing knowledge from data. Information Fusion. 109, 102426. DOI: https://doi.org/10.1016/j.inffus.2024.102426.

[5] Neisser, U., 1967. Cognitive psychology. Appleton-Century-Crofts: New York, NY, USA. p. 351.

[6] Vinogradov, V.S., 2004. Perevod: Obshchie i leksicheskie voprosy. KDU: Moscow, Russia. p. 240.

[7] Zimnyaya, K.A., 1976. Smyslovoe vospriyatie rechevogo soobsheniya. Available from: https://clck.ru/3FZJCP (cited 12 October 2024).

[8] Gerasimova, K.M., 1986. Leksikograficheskaya i semanticheskaya interpretaciya prilagatel'nyh vkusovogo oshchushcheniya: avtoref. dis.kand. filol. nauk. Moscow, Russia. p. 16.

[9] Yarovaya, E.YU., 2013. Otrazhenie lingvokul'turologicheskih osobennostej koncepta «solenyj» v russkom, francuzskom i anglijskom yazykah. Nauchnye vedomosti. Seriya Gumanitarnye nauki. 3(24), 184–191.

[10] Nagornaya, A.V., 2023. Metaforicheskie sredstva opisaniya vkusovogo oshchushcheniya v sovremennoj angloyazychnoj kul'ture. Vestnik SPbGU. YAzyk i literatura. 20(1), 79–97.

[11] Musijchuk, S.V., 2022. Vkus kak «oshhushhenie i dejstvie duxa» v didakticheskoj i gastronomicheskoj refleksii. Mir nauki. Pedagogika i psixologiya. 10(2). Available from: https://mir-nauki.com/issue-2-2022.html

[12] Lavrova, S.Y.U., 2017. Govoryashchij kak nablyudatel': lingvoaksiologicheskij aspekt. CHGU: Cherepovets, Russia. p. 240.

[13] Avery, J., Liu, А., Carrington, М., et al., 2022. Taste Metaphors Ground Emotion Concepts Through the Shared Attribute of Valence. Frontiers in Psychology. 13, 938663. DOI: https://doi.org/10.3389/fpsyg.2022.938663.

[14] Temirgazina, Z.K., 2013. Predstavleniya o vkusah kak kognitivnaya oblast' znanij. Voprosy kognitivnoj lingvistiki. 2, 115–121.

[15] Baldova, A.V., 2016. Miromodeliruyushchaya i aksiologicheskaya funkcii pishchevoj metafory v russkom yazyke: avtoref. diss. kand. filol. nauk. Available from: http://surl.li/dgwire (cited 14 October 2024).

[16] Meshcheryakova, O., 2013. Hudozhestvennyj perceptivnyj koncept kak mental'noe obrazovanie osobogo tipa. In: Kognitivnye issledovaniya yazyka. Izdatel'skij dom TGU im. G.R. Derzhavina: Tambov, Russia. pp. 811–815.

[17] Aleksandrov, D.A., Harlamova, A.N., Severina, T.G., et al., 2016. Vkusovaya sensornaya sistema-nejrofiziologicheskie mekhanizmy (lekciya dlya studentov). Smolenskij medicinskij al'manah. (2), 203–209.

[18] Lakoff, Dzh., Dzhonson, M., 2008. Metafory, kotorymi my zhivem. Izdatel'stvo LKI: St. Petersburg, Russia. p. 256.

[19] Leezenberg, M., 2001. Metaphor and metalanguage: from metaphors to idioms. Oxford University Press: New York, NY, USA. p. 134.

[20] Ning, Y., 2008. Metaphor from body and culture. In: Gibbs, R.W., Jr. (ed.). The Cambridge Handbook of Metaphor and Thought. Cambridge University Press: Cambridge, UK. pp. 247–261.

[21] Pimenova, M., 2007. Kody kul'tury i problemy klassifikacii konceptov. In: YAzyk. Tekst. Diskurs: nauchnyj al'manah Stavropol'skogo otdeleniya RALA. RALA: Stavropol, Russia. pp. 79–86.

[22] Phan, N.S., Nguyen, T.K.V., Truong, M.H., et al., 2024. Vietnamese food-related borrowings in Russian mass media. Media Linguistics. 11 (3), 380–397. DOI: https://doi.org/10.21638/spbu22.2024.306.

[23] Polyakova, A.A., Yurina, E.A., 2020. Metafore izolyaciya vkusovy`x priznakov v russkom yazy`ke i kartine mira. Vestnik Tomskogo gosudarstvennogo universiteta. 2(208).

[24] Postovalova V., 2000. Eticheskaya ocenka drugogo i samoocenka v pravoslavnoj duhovnoj tradicii (na materiale epistolyarnogo naslediya svyatitelya Ignatiya Bryanchaninova). In: Logicheskij analiz yazyka: yazyki etiki. YAzyki russkoj kul'tury: Moscow, Russia. p. 406.

[25] Cralam, J., Haidt, J., Motyl, B., et al., 2018. Moral Foundations Theory. In: Gray, K., Graham, J. (eds.). Atlas of Moral psychology. The Guildford press: New York, NY, USA. pp. 211–222.

[26] Haidt, J., 2001. The emotional dog and its rational tail: a social intuitionist approach to moral judoment. Psychological Review. 108(4), 814–834. DOI: https://doi.org/10.037/a0021847.

Downloads

How to Cite

Nurgazina, A., Abisheva, K., Kenjetaeva, G., Baikadamova, A., & Jambayeva, Z. (2025). Perceptual-Figurative Concept «Moral Traits and Qualities of a Person’s Character». Forum for Linguistic Studies, 7(3), 1067–1079. https://doi.org/10.30564/fls.v7i3.8449

Issue

Vol. 7 , Iss. 3 (March 2025)

Article Type

Article (This article belongs to the Topical Collection“Technology-Enhanced English Language Teaching and Learning: Innovations and Practices”)

License

Copyright © 2025 Aiman Nurgazina, Klara Abisheva, Gulzira Kenjetaeva, Assel Baikadamova, Zhanar Jambayeva

Creative Commons License

This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.