Congratulatory Responses among Vietnamese and American People: A Contrastive Study

Authors

  • Thanh Hien Le Do

    Department of Vietnamese Studies, University of Foreign Languages and International Studies, Hue University, Hue City 530000, Vietnam
    School of Foreign Languages, Can Tho University, Can Tho City 900000, Vietnam
  • Vien Truong

    Department of English, University of Foreign Languages and International Studies, Hue University, Hue City 530000, Vietnam
    Department of Foreign Languages, Nguyen Tat Thanh University, Ho Chi Minh city 700000, Vietnam
  • Thai Hong Ly

    Center for Foreign Languages, Can Tho University, Can Tho City 900000, Vietnam

DOI:

https://doi.org/10.30564/fls.v7i4.9554
Received: 1 April 2025 | Revised: 10 April 2025 | Accepted: 12 April 2025 | Published Online: 14 April 2025

Abstract

This study compares strategies employed by Vietnamese and American speakers in responding to congratulations, focusing on how power dynamics, social relationships, and cultural norms influence these responses. By examining these cultural differences, the research aims to shed light on how communicative behavior varies in different societal contexts. The research employs a mixed-methods approach combining quantitative and qualitative analyses to explore strategy use. We gathered data using a Discourse Completion Task (DCT) given to 78 Vietnamese and 78 American participants. The DCT included three situational scenarios, each designed to reflect varying power dynamics and social contexts. Findings indicate that while both cultures exhibit a preference for acceptance strategies with Appreciation tokens, there are notable differences in the specific tactics employed. Vietnamese speakers, influenced by collectivist values, often use a variety of strategies such as Offering wish, Suggestion, and Promise in their responses. In contrast, American speakers are more likely to express personal feelings and gratitude directly. The study finds that power dynamics, in relation to social distance, significantly shape response patterns, with Vietnamese speakers showing more formal, hierarchical responses and American speakers engaging in more egalitarian exchanges. The data coding followed Herbert’s taxonomy, with modifications made to account for the cultural differences observed. The findings highlight the impact of cultural values in shaping communicative behavior and contribute to the broader field of cross-cultural pragmatics.

Keywords:

Cross-Cultural Pragmatics; Congratulatory Response; Discourse Completion Task; Power in Language Use; Social Relationships

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How to Cite

Le Do, T. H., Truong, V., & Ly, T. H. (2025). Congratulatory Responses among Vietnamese and American People: A Contrastive Study. Forum for Linguistic Studies, 7(4), 771–787. https://doi.org/10.30564/fls.v7i4.9554

Issue

Vol. 7 , Iss. 4 (April 2025)

Article Type

Article

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Copyright © 2025 Thanh Hien Le Do, Vien Truong, Thai Hong Ly

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This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.