Comparison of Websites Employing Search Engine Optimization and Live Data

Authors

  • Subhradeep Maitra

    Department of Computer and Information Science, Raiganj University, Raiganj, 733134, India
  • Laxminarayan Sahoo

    Department of Computer and Information Science, Raiganj University, Raiganj, 733134, India
  • Supriyan Sen

    Department of Computer and Information Science, Raiganj University, Raiganj, 733134, India
  • Kalishankar Tiwary

    Department of Mathematics, Raiganj University, Raiganj, 733134, India

DOI:

https://doi.org/10.30564/jcsr.v5i2.5536
Received: 8 March 2023 | Revised: 7 April 2023 | Accepted: 10 April 2023 | Published Online: 17 April 2023

Abstract

This study compares websites that take live data into account using search engine optimization (SEO). A series of steps called search engine optimization can help a website rank highly in search engine results. Static websites and dynamic websites are two different types of websites. Static websites must have the necessary expertise in programming compatible with SEO. Whereas in dynamic websites, one can utilize readily available plugins/modules. The fundamental issue of all website holders is the lower level of page rank, congestion, utilization, and exposure of the website on the search engine. Here, the authors have studied the live data of four websites as the real-time data would indicate how the SEO strategy may be applied to website page rank, page difficulty removal, and brand query, etc. It is also necessary to choose relevant keywords on any website. The right keyword might assist to increase the brand query while also lowering the page difficulty both on and off the page. In order to calculate Off-page SEO, On-page SEO, and SEO Difficulty, the authors examined live data in this study and chose four well-known Indian university and institute websites for this study: www.caluniv.ac.in, www.jnu.ac.in, www.iima.ac.in, and www.iitb.ac.in. Using live data and SEO, the authors estimated the Off-page SEO, On-page SEO, and SEO Difficulty. It has been shown that the Off-page SEO of www.caluniv.ac.in is lower than that of www.jnu.ac.in, www.iima.ac.in, and www.iitb.ac.in by 9%, 7%, and 7%, respectively. On-page SEO is, in comparison, 4%, 1%, and 1% more. Every university has continued to keep up its own brand query. Additionally, www.caluniv.ac.in has slightly less SEO Difficulty compared to other websites. The final computed results have been displayed and compared.

Keywords:

Search engine optimization; Live data; Off-page SEO; On-page SEO; SEO Difficulty

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How to Cite

Maitra, S., Sahoo, L., Sen, S., & Tiwary, K. (2023). Comparison of Websites Employing Search Engine Optimization and Live Data. Journal of Computer Science Research, 5(2), 16–27. https://doi.org/10.30564/jcsr.v5i2.5536

Issue

Vol. 5 , Iss. 2 (April 2023)

Article Type

Article

License

Copyright © 2023 Author(s)

Creative Commons License

This is an open access article under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.

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